Avias Ngwenya

Principal Economist
MCom (UJ), Hons (BEconSci) (Wits), BEconSci (Wits)

Telephone: +27 (0) 11 666 7577

Cell: +27 79 474 0339





Avias is an economist and has been the in-house economist at Nortons Inc since 2013.

Prior to joining Nortons Inc Avias was an economist at the South African Competition Commission from 2010 to 2013 leading investigations and producing expert reports in respect of various antitrust related investigations.  He also provided economic analysis and advice to various government departments during his time at the Competition Commission. These included the reviewing of pricing patterns in key food basket categories for the Economic Development Department and assessments of trade statistics across various industries for the Department of Trade and Industry.

Avias has wide-ranging experience in dealing with regulators and firms throughout various parts of Africa, having provided advise to firms in relation to several jurisdictions including, amongst others, South Africa, Namibia, Botswana, Zimbabwe, Zambia, Mozambique, eSwatini, Tanzania, Kenya, and COMESA.  Avias has also worked with firms in Europe, China, and the United States of America.

Avias has extensive experience in antitrust related matters including abuse of dominance, cartel conduct, mergers and acquisitions, vertical agreements as well as compliance training related to antitrust economics.  Avias has been involved in numerous contested hearings having successfully represented clients in some of the most complex matters before competition authorities in South Africa.

Avias also has significant experience in providing economic analysis related to international trade matters having provided several economic reports related to tariff applications and having represented clients in hearings before the International Trade Administration Commission.

Furthermore, Avias has extensive experience in forensic investigations having conducted detailed forensic investigations for large multinational clients.

Lastly, Avias has provided economic advice and contributed to economic submissions in several arbitration matters.



  • technology industries,
  • the Internet of Things,
  • Online platform markets,
  • fleet management and vehicle recovery markets,
  • commercial agriculture (i.e., grain and poultry),
  • alcohol markets,
  • publishing and printing markets,
  • distribution and logistics,
  • maritime,
  • grocery retail,
  • property development, pharmaceuticals,
  • healthcare,
  • medical insurance,
  • renewable energy,
  • liquefied petroleum gas,
  • petrochemicals,
  • sport betting,
  • casino gambling,
  • mining,
  • automotive,
  • aviation,
  • paper,
  • plastics,
  • cement and construction.