Avias Ngwenya



Email: avias@nortonsinc.com
Tel: +27 11 666 7577

Degrees and qualifications

  • University of Johannesburg Masters in Development Economics, (2016).
  • Centre for Competition, Regulation and Economic Development (Advanced Competition Economics), September 2013.
  • Barcelona graduate school of economics: Quantitative methods of competition analysis November, 2012.
  • U.S. Federal Trade Commission: Training seminar: Identification and proof of agreements under U.S. Antitrust Laws, June 2011.
  • Honours in Economic Science, Economics, University of the Witwatersrand, 2008
  • Bachelor of Economic Science, Economics and Maths, University of the Witwatersrand, 2005 – 2007

Areas of practice

Avias is currently the in-house economist for Nortons Incorporated. Prior to joining Nortons, Avias received considerable exposure in the field of economics and competition law at the Competition Commission in the Competition Commissions Enforcements and Exemption Division as well as the Competition Commissions Policy and Research Division.

Career to date

After completing his Honours degree in Economics at the University of the Witwatersrand, Avias joined the Competition Commission in 2009. Avias stayed with the Competition Commission and worked his way through from a Graduate Trainee, to Junior Economist and finally an Economic Analyst before leaving the Competition Commission in May 2013 to join Nortons. 


  • Avias has extensive experience in providing analysis and advice on market definition, pricing and non-pricing firm strategies related to investigations into practices of abuse of dominant positions, mergers and acquisitions, and market inquiries.
  • Avias also has extensive experience in the litigation processes of the Competition Tribunal. These include the production of expert economic reports and analyses in a wide range of cases arising from the application of competition laws before the South African competition Tribunal.
  • Avias also contributed, through economic analysis, in reviewing the Competition Commission’s prioritization framework. He also provided significant input into identifying future prioritization sectors for the Competition Commission.
  • Avias has provided economic analysis and advice to government departments during his time at the Competition Commission. These included the reviewing of pricing patterns in key food basket categories for the Economic Development Department and assessments of trade statistics across various industries for the Department of Trade and Industry.
  • Avias has also provided cross-border economic analysis on matters falling within the Swaziland and COMESA competition regulations.
  • Avias has economic experience in the following industries: Wheat milling, bread baking, Poultry, Beer brewing and distribution, Newspaper publishing, Printing, Knock and Drop distribution, Supermarkets, Shopping centre developments, Pharmaceuticals, Hospitals, Energy, Horse racing, Casino, Industrial Chemicals, Automotive, Cement, Maritime and the Petroleum Sectors.

Recent transactions

  • Imperial Car Imports/Renault South Africa – Unconditional approval
  • PPC/Safika – Unconditional approval

Contributions to the profession

  • Co-authored a paper titled “South Africa’s Pioneer Settlement: an innovative way to remedy competition law violations in developing countries” which was presented at the Amsterdam Conference on Competition Law and Economics in 2011
  • Published an article titled “Theory and practice in the use of merger remedies: considering South African experience” in the Journal of Economic and Financial Sciences in 2011
  • Chaired a seminar hosted by Oikos titled The African Development Partnership. His role entailed moderating two panel sessions. The first titled “What is the role of fiscal policy in creating an environment for sustainable development”, and the second “Grooming the next generation of business leaders for Africa.
  • Associate at the Centre for Competition Economics at the University of Johannesburg.