Heineken seeks brewers’ pledge on fridge space and ‘dirty tricks’

23 June 2016|In News and Media

Major rival Heineken on Wednesday (22 June 2016) hit SABMiller and Anheuser-Busch InBev (AB InBev) with a slew of conditions it wants the Competition Tribunal to impose on the $108bn merger.

An end to “dirty tricks” and better access to fridge and shelf space topped Heineken’s list of demands.

It was the first intervention by the Dutch brewer. Its lawyer, Anthony Norton, said the merging parties had previously been “dismissive of its concerns”.

View the full article here: http://www.bdlive.co.za/business/retail/2016/06/23/heineken-seeks-brewers-pledge-on-fridge-space-and-dirty-tricks

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